Our Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use (from our latest audit in April 2021) and the purposes for which we use them in the table below:

Cookie Type	Cookie Name	Description	Host	More information
Strictly necessary	fwcookies_agreement_0	Stores the user’s cookie consent state.	Cookiebot	Persistant: 1 year
Strictly necessary	mage-cache-storage	Facilitates caching of content on the browser to make pages load faster.	https://pureearth.store/	Per session
Strictly necessary	mage-cache-sessid	Facilitates caching of content on the browser to make pages load faster.	https://pureearth.store/	Per session
Strictly necessary	mage-cache-storage-section-invalidation	Facilitates caching of content on the browser to make pages load faster.	https://pureearth.store/	Per session
Strictly necessary	mage-banners-cache-storage	Facilitates translation of content to other languages.	https://pureearth.store/	Per session
Strictly necessary	mage-messages	Logs error messages and other notifications that are displayed to the user.	https://pureearth.store/	Persistant: 1 year
Strictly necessary	mage-translation-storage	Facilitates translation of content to other languages.	https://pureearth.store/	Per session
Strictly necessary	mage-translation-file-version	Facilitates translation of content to other languages.	https://pureearth.store/	Per session
Strictly necessary	mage-translation-storage	Facilitates translation of content to other languages.	https://pureearth.store/	Per session
Strictly necessary	X-Magento-Vary	Facilitates caching on the server to make pages load faster when using Varnish static content caching.	https://pureearth.store/	Per session
Strictly necessary	phpsessid	Preserves user state accross page requests. Used for maintaining a logged-in status for a user between pages.	https://pureearth.store/	Persistent, 2 weeks
Strictly necessary	form_key	Used by Magento as a security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).	https://pureearth.store/	Per session
Strictly necessary	private_content_version	Facilitates caching of content on the browser to make pages load faster.	https://pureearth.store/	Per session
Strictly necessary	section_data_ids	Stores customer-specific information related to shopper-initiated actions such as dislpay wishlist, checkout information, etc.	https://pureearth.store/	Per session
Strictly necessary	store	Stores the specific locale and language the user is browsing.	https://pureearth.store/	Per session
Strictly necessary	store_check	used to identify which local and language the user is browsing.	https://pureearth.store/	Persistent, 3 days
Strictly necessary	recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.	https://pureearth.store/	Per session
Strictly necessary	recently_viewed_product_previous	Stores product ids of recently viewed products.	https://pureearth.store/	Per session
Strictly necessary	recently_compared_product	Stores product ids of recently viewed products.	https://pureearth.store/	Per session
Strictly necessary	recently_compared_product_previous	Stores product ids of recently viewed products.	https://pureearth.store/	Per session
Strictly necessary	product_data_storage	Stores product data related to recently viewed products.	https://pureearth.store/	Per session
Analytical or performance cookies	_ga	Used to distinguish users and generate statistical data on how the visitor uses the website.	Google Analytics	Persistant, 2 years
Analytical or performance cookies	_gat	Used to throttle request rate, limiting the collection of data in high traffic periods.	Google Analytics	Persistant, 1 day
Analytical or performance cookies	_gid	Used to distinguish users and generate statistical data on how the visitor uses the website.	Google Analytics	Persistant, 1 day
Analytical or performance cookies	__utma	Used distinguish users and sessions. It collects data such as the number of times a visitor has visited the site, and when the first and last visit occurred. It is updated every time data is sent to Google Analytics.	Google Analytics	Persistant, 2 years
Analytical or performance cookies	__utmb	Used to determine new sessions/visits. It stores a timestamp of the exact moment a visitor enters our website. It is updated every time data is sent to Google Analytics.	Google Analytics	Persistant, 30 minutes
Analytical or performance cookies	__utmc	Used to store a timestamp of the exact moment a visitor leaves our website.	Google Analytics	Per session
Analytical or performance cookies	__utmt	Used to record the type of request, such as an event, transaction, item, or custom variable.	Google Analytics	Persistant, 10 minutes
Analytical or performance cookies	__utmz	Used to track where the visitor came from, which search engine was used, links clicked and keywords entered, and also the visitor's geographic location. It is updated every time data is sent to Google Analytics.	Google Analytics	Persistant, 6 months
Analytical or performance cookies	_dc_gtm_UA-{########-#}	Used to control load the Google Analytics script tag. We use Google Tag Manager for managing and deploying code on our website.	Google Tag Manager	Persistant, 2 years
Analytical or performance cookies	gtm.login	Used by to record whether the user has logged in.	Google Tag Manager	Per session
Analytical or performance cookies	hotjarId	Used when a customer first lands on a page containing the relevant script to create an anonymous user ID to record user sessions for the purpose of indentifying technical faults.	HotJar	Per session
Analytical or performance cookies	_hjid	Used when a customer first lands on a page containing the relevant script. It is used to anonymously identify the same user ensuring behaviour in subsequent visits is attributed to the same user ID.	HotJar	Persistant, 1 year
Analytical or performance cookies	_hjTLDTest	Used to determine the most generic cookie path, rather than using the page hostname.	HotJar	Per session
Analytical or performance cookies	_hjFirstSeen	This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by recording filters to identify new user sessions.	HotJar	Persistant, 30 minutes
Analytical or performance cookies	_hjAbsoluteSessionInProgress	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	HotJar	Per session
Analytical or performance cookies	_hjIncludedInPageviewSample	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	HotJar	Persistant, 30 minutes
Functionality cookies	__zlcmid	Used by Live Chat to store a visitor's ID for the widget's authentication.	Zendesk	Persistant: 1 year
Functionality cookies	__zlcprivacy	Used by Live Chat to store a visitor's decision on CookieLaw Javascript API.	Zendesk	Persistant: 1 year

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Social media, advertising and analytics partners.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Each web browser is different so check the ‘help’ menu of your preferred browser to learn how to change your preferences. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. You should also be aware that any preferences will be lost and ironically, this includes where you have opted out from Cookies, as this requires an opt-out cookie to be set.

The links below take you to the ‘help' sections for each major browser: